Customers first · 10% code by SMS

North customers first

See them first. Get them first.

Our customers always come first. That's why you're seeing our first winter collection and our first hands-free slip-in before anyone else — and why the queue opens for you before the public launch. Only 300 pairs per colour.

Exclusive 10% code by SMS when it drops

North Arctic · North Ember · North Velora Pro

Queue open

73%Early-access spots taken

Spots go in the order people join.

Reserve your spot in the SMS queue

North customers get the link first — by text, the minute your wave opens.

10% Exclusive 10% code by SMSSent only to the SMS queue, the moment the collection drops.

Mobile number

Free · No purchase needed · Reply STOP anytime

You're in the queue.

When the collection drops, we'll text you your link and your exclusive 10% code. Keep your phone close.

Optional: which ones are you hoping to get?

Saved — we'll make sure you hear about these first.

01 · Winter Collection

2 models, 5 colours

Winter used to mean stiff boots. Not this year.

Every winter the comfortable shoes go back in the cupboard and the heavy boots come out — and by February your feet can tell. Our first winter collection keeps everything you love about North, and adds warmth and waterproofing.

Colour: Grey

Winter Collection · Waterproof · Faux-fur lined

North Arctic

The winter shoe you asked us to make.

Slush, wet pavements and frosty mornings — on the same thin, flexible sole your feet have got used to. A waterproof upper, warm faux-fur lining and room for your toes, so winter no longer sends you back to stiff, heavy boots.

Waterproof upper — dry feet in slush and rain
Warm faux-fur lining for cold mornings
Our own sole, with a tread made for winter
Wide toe box, zero drop, flexible like all North shoes

SizesEU 36–46

This drop300 pairs per colour

Launch priceRevealed to customers first

Not for sale yet — SMS queue only

Colour: Beige

Winter Collection · Suede

North Ember

Soft suede, made for real winter days.

A clean suede boot that goes with everything — the walk to the shops, a visit to the grandchildren, dinner out. Waterproof suede keeps the wet out, and underneath is the flat, flexible sole you already know.

Waterproof suede — smart, and made for wet days
NORTH logo embossed tone-on-tone
Laces for a secure, adjustable fit
Wide toe box, zero drop, flexible like all North shoes

SizesEU 36–46

This drop300 pairs per colour

Launch priceRevealed to customers first

Not for sale yet — SMS queue only

02 · Slip-in Collection

2 models, 5 colours

Shoes you put on standing up.

No sitting on the stairs, no bending over laces, no hunting for the shoehorn. If putting your shoes on has started to feel like a chore for your back or knees, this one is for you.

[Färg 3 — North Velora Pro Light Grey]

Colour: Navy

Slip-in Collection · Hands-free

North Velora Pro

Step in. No hands, no bending down.

No crouching in the hallway, no wrestling with laces, no shoehorn. The heel holds its shape, so your foot slides straight in while you're standing — and then it sits snug and secure. Light, breathable and as flexible as every North shoe.

Hands-free Technology — step in standing up
A heel that keeps its shape, every time
Light, breathable knit upper
Wide toe box, zero drop, flexible sole

SizesEU 36–46

This drop300 pairs per colour

Launch priceRevealed to customers first

Not for sale yet — SMS queue only

Why so few?

300 pairs per colour. That's the whole first run.

These are our own designs, built from what you've told us you want — our own sole, our own pattern. We're starting with a small first run to get every detail right. When a colour is gone, it's gone until the next run.

50,000+North customers in Scandinavia

300pairs per colour in this first run

≈27pairs per size and colour on average (EU 36–46)

How the drop works

Three steps. The first takes ten seconds.

1
Join the SMS queue
Enter your mobile number. It's free, and you don't have to buy anything.
2
Get your link by text
When the collection drops, we text you a personal link and your exclusive 10% code — before the public launch.
3
Pick your colour and size
300 pairs per colour, first come, first served. The launch price is revealed when you open the link.

Release waves

Wave 1 Ultra VIPCustomers with two or more orders
Wave 2 VIPCustomers with one order
Wave 3 Public launchWhatever is left — if anything

Your wave is set by your order history — our most loyal customers go first.

Customers first

Don't leave your size to chance.

This preview only goes to North customers, and the queue is how you get first pick. With 300 pairs per colour, the most common sizes go first.

An exclusive 10% code by SMS when the collection drops
Your personal early-access link, by text
First pick of colours and sizes — before the public launch
Free — no purchase needed, reply STOP anytime

Queue open

73%Early-access spots taken

Spots go in the order people join.

Reserve your spot in the SMS queue

North customers get the link first — by text, the minute your wave opens.

10% Exclusive 10% code by SMSSent only to the SMS queue, the moment the collection drops.

Mobile number

Free · No purchase needed · Reply STOP anytime

You're in the queue.

When the collection drops, we'll text you your link and your exclusive 10% code. Keep your phone close.

Optional: which ones are you hoping to get?

Saved — we'll make sure you hear about these first.

Questions before you join

Why am I seeing this before everyone else?

Because you're a North customer. Our customers always get first pick — so this preview goes to you before it's shown anywhere else.

How do I get the 10% code?

Join the SMS queue. When the collection drops, we text you an exclusive 10% code together with your personal link. The code is only sent by SMS to the queue — it isn't published anywhere else.

Does it cost anything to join?

No. Joining the queue is free and you don't have to buy anything. It simply makes sure you hear about the drop first.

How many texts will I get?

We'll text you when your wave opens and once more before the drop closes. After that, only launches and offers worth knowing about — just a few a month. Reply STOP at any time to unsubscribe.

Why can't I see the prices?

The launch price is revealed to the queue first, together with your personal link when your wave opens.

Can I buy without joining the queue?

Possibly. Whatever is left after the queue waves goes on sale at the public launch. With 300 pairs per colour, we can't promise there will be any left.

Will they fit like my other North shoes?

Yes — the same sizing and the same roomy toe box as the North shoes you already know. And as always, you have 30 days to return or exchange.

Is my number safe with you?

Your number is only used by North Footwear to text you. We never sell or share it.

See them first. Get them first.

Reserve your spot in the SMS queue

Winter used to mean stiff boots. Not this year.

North Arctic

North Ember

Shoes you put on standing up.

North Velora Pro

300 pairs per colour. That's the whole first run.

Three steps. The first takes ten seconds.

Join the SMS queue

Get your link by text

Pick your colour and size

Release waves

Don't leave your size to chance.

Reserve your spot in the SMS queue

Questions before you join